{"id":8910,"date":"2019-08-13T19:03:44","date_gmt":"2019-08-13T12:03:44","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=8910"},"modified":"2019-05-09T15:32:19","modified_gmt":"2019-05-09T08:32:19","slug":"facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/","title":{"rendered":"Facebook launches its first US podcast with a series focused on entrepreneurship"},"content":{"rendered":"
\n

Everyone has to have a podcast, apparently. Even Facebook <\/a>. The social network this week launched its second-ever original podcast series, and its first in the U.S. An arm of Facebook\u2019s business operation, the new show \u201cThree and a Half Degrees\u201d will focus on entrepreneurship \u2014 specifically the lessons learned, challenges faced and other insights from successful business leaders.<\/p>\n

The name is a reference to how technology has made it easier to connect \u2014 today, people are no longer six degrees apart, but only three and a half degrees, the company says.<\/p>\n

\u201cI consider it part of our mission to help the businesses we work with learn from one another,\u201d explains David Fischer, Facebook\u2019s VP of Business and Marketing Partnerships. \u201cOne way we\u2019re doing this is with the new podcast \u2018Three And A Half Degrees: The Power of Connection.\u2019 Through the podcast, we hope to celebrate the journeys of entrepreneurs and business leaders on our platform, and scale their inspiring life lessons and learnings to other entrepreneurs and leaders,\u201d he says.<\/p>\n

Facebook today has more than 90 million businesses using its platform, so it makes sense that it wants to further establish itself as a place where established businesses can share their knowledge with newcomers. Those smaller businesses could then grow to become a more active part of Facebook\u2019s larger business network, which keeps the cycle \u2014 and the ad dollars \u2014 flowing.<\/p>\n

Fischer will serve as podcast host, and kicks off the first episode with an interview with the creator of TOMS,  Blake Mycoskie, who is introduced on the show to Bryan and Bradford Manning. The Mannings say they were inspired by TOMS to start their own charitable business, Two Blind Brothers. The overall focus for the episode is on brands that prioritize their social mission over profit and growth.<\/p>\n

\"\"<\/p>\n

Future episodes will include Monique and Chevalo Wilsondebriano from Charleston Burger Co. and Chris Kempczinski from McDonald\u2019s (episode 2); Stephanie McMahon from WWE and Gary Vaynerchuk from Vayner Media (episode 3); Victor Lezama from PC Landing Zone and Jake Wood from Team Rubicon (episode 4); Suzanne Gildert from Sanctuary and Kindred AI and Beth Comstock, formerly with GE (episode 5); Antionette Carroll from Creative Reaction Lab and Jonathan Mildenhall from TwentyFirstCenturyBrand (episode 6); Ben Rattray from Change.org and advisor Chip Conley (episode 7).<\/p>\n

This first season includes these seven episodes and 14 guests, with new episodes arriving every two weeks.<\/p>\n

It\u2019s not a long season, and Facebook hasn\u2019t yet confirmed plans to do another, we understand. That makes the \u201cpodcast\u201d a bit more like a marketing initiative rather than a serious attempt at entering the podcasting market.<\/p>\n

The podcast is also not monetized. The company has no plans to sell ad space within the podcast, either. It will be marketed across Facebook<\/a> and Instagram<\/a>.<\/p>\n

\"\"<\/p>\n

Though this is the first time Facebook has done a podcast in the U.S., it has experimented in this space previously. Last summer, it tried a similar effort in Australia, where leading marketers talked about connecting with consumers in a podcast called Face 2 Face. That one seems to have even more of a tie to Facebook\u2019s own bottom line. (Connect with consumers? Social ads, of course!).<\/p>\n

This one takes a step back from the nitty-gritty of reaching consumers through spending on marketing and ads, but focuses rather on the business leaders themselves.<\/p>\n

The vibe of the podcast is one of a highly produced effort. It doesn\u2019t begin as a sit-down, informal back-and-forth chat, but one where pre-recorded interviews are intercut with host narration and storytelling. It\u2019s not until nearly halfway through before the introduction between Mycskie and the Mannings is made. At that point, it shifts from being a sort of NPR-Lite <\/em>style effort, and one where you\u2019re listening to a conversation \u2014 albeit one with a polished, media-trained exec like Mycskie.<\/p>\n

Unfortunately, this more compelling part of the program is far too short, and quickly wrapped up with the host summarizing the learnings.<\/p>\n

The new U.S. podcast is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and TuneIn.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Everyone has to have a podcast, apparently. Even Facebook . The social network this week launched its second-ever original podcast series, and its first in the U.S. An arm of Facebook\u2019s business operation, the new show \u201cThree and a Half Degrees\u201d will focus on entrepreneurship \u2014 specifically the lessons learned, challenges faced and other insights […]<\/p>\n","protected":false},"author":4,"featured_media":8909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6],"tags":[10,122],"acf":[],"yoast_head":"\nFacebook launches its first US podcast with a series focused on entrepreneurship - Adept Asia Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook launches its first US podcast with a series focused on entrepreneurship - Adept Asia Consulting\" \/>\n<meta property=\"og:description\" content=\"Everyone has to have a podcast, apparently. Even Facebook . The social network this week launched its second-ever original podcast series, and its first in the U.S. An arm of Facebook\u2019s business operation, the new show \u201cThree and a Half Degrees\u201d will focus on entrepreneurship \u2014 specifically the lessons learned, challenges faced and other insights […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Adept Asia Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T12:03:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T08:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.adeptasiaconsulting.com\/content\/uploads\/2019\/03\/7e53aba5929c0d33881d4f8f41c07792.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/#\/schema\/person\/5240d375880690fc7df8c46ef5f8f9c8\"},\"headline\":\"Facebook launches its first US podcast with a series focused on entrepreneurship\",\"datePublished\":\"2019-08-13T12:03:44+00:00\",\"dateModified\":\"2019-05-09T08:32:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\"},\"wordCount\":529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/#organization\"},\"keywords\":[\"Facebook\",\"podcast\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\",\"url\":\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-its-first-us-podcast-with-a-series-focused-on-entrepreneurship-2\/\",\"name\":\"Facebook launches its first US podcast with a series focused on entrepreneurship - 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