{"id":7406,"date":"2019-02-28T10:54:30","date_gmt":"2019-02-28T03:54:30","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=7406"},"modified":"2019-02-28T21:31:52","modified_gmt":"2019-02-28T14:31:52","slug":"yougov-acquires-social-analytics-company-portent-io","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/","title":{"rendered":"YouGov acquires social analytics company Portent.IO"},"content":{"rendered":"
\n

YouGov<\/a>, the international data and analytics group, has acquired \u201csocial analytics\u201d startup Portent.IO, a company in which it had previously invested. Terms of the deal remain undisclosed, although I understand the acquisition includes Portent.IO<\/a>\u2018s technology, clients and its team, including its data scientists.<\/p>\n

\u201cWe\u2019re all staying on and the entire team including myself have three-year lock-ins,\u201d Portent.IO co-founder and CEO Hamish Brocklebank tells me. \u201cWe are also going to be rebranded as \u2018YouGov <\/a> Signal\u2019 and the existing team will continue to run the business \u2014 I\u2019ll be MD & founder of YouGov Signal, for example \u2014 but with the added operational, administrative and technical support of the broader YouGov family.\u201d<\/p>\n

As well as YouGov providing financial backing for Portent.IO, the two firms had also been working together, with Portent.IO utilising YouGov data within its solution, which mainly focused on the film and television industry. This includes using YouGov\u2019s panel to survey consumers and using YouGov Profiles data to help media teams plan their marketing campaigns by \u201cmining\u201d audiences around movies, programmes and actors.<\/p>\n

Portent.IO\u2019s customer base includes Paramount, Sony, Lionsgate and the BBC, along with other major film studios and a number of TV networks.<\/p>\n

\u201cWithout trying to be too buzzwordy, we\u2019re a data science-focused social listening and digital media analytics platform,\u201d says Brocklebank. \u201cIn short, we track social, news, product reviews and digital data around movies, TV shows, sports teams and now brands across the web and across 40 countries. This data includes text analysis data, view counts of videos, comments, likes, retweets and more.\u201d<\/p>\n

Meanwhile, the acquisition is said to enable YouGov to increase the scope of its offering and provide clients with better social monitoring and data science analytics tools. And although Portent.IO\u2019s tech is currently focused on the entertainment industry, YouGov plans to extend its application across other sectors.<\/p>\n

\u201cThe platform plugs into YouGov\u2019s wider product suite \u2013 complementing its current services, including data products, data services, and custom research \u2013 to provide a 360 degree view of marketing campaigns,\u201d says the two companies in a statement.<\/p>\n

\u201cOur data science team and advance machine learning NLP tools will be assisting with YouGov\u2019s ongoing data science efforts and a lot of our text classification tools can be applied to their broader market research efforts,\u201d adds Brocklebank. \u201cOur expertise in the film and TV space will [also] help YouGov expand further into that market.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

YouGov, the international data and analytics group, has acquired \u201csocial analytics\u201d startup Portent.IO, a company in which it had previously invested. Terms of the deal remain undisclosed, although I understand the acquisition includes Portent.IO\u2018s technology, clients and its team, including its data scientists. \u201cWe\u2019re all staying on and the entire team including myself have three-year […]<\/p>\n","protected":false},"author":4,"featured_media":7405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6],"tags":[4875,4876],"acf":[],"yoast_head":"\nYouGov acquires social analytics company Portent.IO - Adept Asia Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouGov acquires social analytics company Portent.IO - Adept Asia Consulting\" \/>\n<meta property=\"og:description\" content=\"YouGov, the international data and analytics group, has acquired \u201csocial analytics\u201d startup Portent.IO, a company in which it had previously invested. Terms of the deal remain undisclosed, although I understand the acquisition includes Portent.IO\u2018s technology, clients and its team, including its data scientists. \u201cWe\u2019re all staying on and the entire team including myself have three-year […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\" \/>\n<meta property=\"og:site_name\" content=\"Adept Asia Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T03:54:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-28T14:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.adeptasiaconsulting.com\/content\/uploads\/2019\/02\/9cc88a2d2d6f6876589a435a21fdd03b.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1006\" \/>\n\t<meta property=\"og:image:height\" content=\"971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/#\/schema\/person\/5240d375880690fc7df8c46ef5f8f9c8\"},\"headline\":\"YouGov acquires social analytics company Portent.IO\",\"datePublished\":\"2019-02-28T03:54:30+00:00\",\"dateModified\":\"2019-02-28T14:31:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\"},\"wordCount\":413,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/#organization\"},\"keywords\":[\"Portent.IO\",\"YouGov\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\",\"url\":\"https:\/\/news.adeptasiaconsulting.com\/yougov-acquires-social-analytics-company-portent-io\/\",\"name\":\"YouGov acquires social analytics company Portent.IO - 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