Amazon <\/a> is taking on QVC with the launch of Amazon Live, <\/a>which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. <\/a>On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. Beneath that sits a carousel where shoppers can browse product details and make purchases.<\/p>\n More than one video streams on Amazon Live at the same time, so shoppers can tune to the one that most interests them.<\/p>\n For example, Amazon Live is currently streaming a Valentine\u2019s Day Gift Shop show, a cooking-focused show (In the Kitchen with @EdenEats) and Back to Business Live, which is showing off products aimed at daycare centers and schools.<\/p>\n You can tap on the different videos to change streams, scroll down to watch recordings of those videos that were recently live or view which live shows are coming up next.<\/p>\n On the web, the live-streaming site is available at Amazon.com\/Live<\/a>, but it\u2019s not listed yet in Amazon\u2019s main navigation menus so it remains hard to find. On mobile, there\u2019s now a section labeled \u201cAmazon Live\u201d that\u2019s appearing on both the iOS and Android app\u2019s main navigation menu as of a recent app update.<\/p>\n We\u2019ve confirmed the page Amazon.com\/Live is newly added, though this is not the first time Amazon has offered live streams.<\/p>\n <\/p>\n The retailer has dabbled in live streaming in the past, with mixed results.<\/p>\n