{"id":4195,"date":"2018-11-28T15:25:22","date_gmt":"2018-11-28T08:25:22","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=4195"},"modified":"2018-11-27T23:46:55","modified_gmt":"2018-11-27T16:46:55","slug":"linkedin-launches-its-own-snapchat-stories-heres-why-it-shouldnt-have","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/linkedin-launches-its-own-snapchat-stories-heres-why-it-shouldnt-have\/","title":{"rendered":"LinkedIn launches its own Snapchat Stories. Heres why it shouldnt have"},"content":{"rendered":"
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The social media<\/span> singularity continues with the arrival of Snapchat Stories-style slideshows on LinkedIn as the app grasps for relevance with a younger audience. LinkedIn <\/a> confirms to TechCrunch that it plans to build Stories for more sets of users, but first it\u2019s launching \u201cStudent Voices\u201d just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist. The videos (no photos allowed) disappear from the playlist after a week while staying permanently visible on a user\u2019s own profile in the Recent Activity section. Students can tap through their school\u2019s own slideshow and watch the Campus Playlists of nearby universities.<\/p>\n

LinkedIn now confirms the feature is in testing, with product manager\u00a0Isha Patel<\/a> telling TechCrunch \u201cCampus playlists are a new video feature that we\u2019re currently rolling out to college students in the US. As we know, students love to use video to capture moments so we\u2019ve created this new product to help them connect with one another around shared experiences on campus to help create a sense of community.\u201d\u00a0Student Voices was first spotted by social consultant Carlos Gil, and tipped by Socially Contented\u2019s\u00a0Cathy Wassell to\u00a0<\/span>Matt Navarra<\/a>.<\/p>\n

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A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they\u2019d want to show off to recruiters as part of their personal brand. \u201cIt\u2019s a great way for students to build out their profile and have this authentic content that shows who they are and what their academic and professional experiences have been. Having these videos live on their profile can help students grow their network, prepare for life after graduation, and help potential employers learn more about them,\u201d Patel says.<\/p>\n

But unfortunately that ignores the fact that Stories were originally invented for broadcasting off-the-cuff moments that disappear so you DON\u2019T have to worry about their impact on your reputation. That dissonance might confuse users, discourage them from posting to Student Voices or lead them to assume their clips will disappear from their profile too \u2014 which could leave embarrassing content exposed to hirers. \u201cAuthenticity\u201d might not necessarily paint users in the best light to recruiters, so it seems more likely that students would post polished clips promoting their achievements\u2026 if they use it at all.<\/p>\n

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LinkedIn seems to be desperate to appeal to the next generation. Social app investigator and TechCrunch\u2019s favorite tipster\u00a0Jane Manchun Wong<\/a> today spotted 10 minor new features LinkedIn is prototyping that include youth-centric options like GIF comments, location sharing in messages and Facebook Reactions-style buttons beyond \u201cLike\u201d such as \u201cClap,\u201d \u201cInsightful,\u201d \u201cHmm,\u201d and \u201cSupport.\u201d<\/p>\n

When users post to Student Stories, they\u2019ll have their university\u2019s logo overlaid as a sticker they can move around. LinkedIn will generate this plus a set of suggested hashtags like #OnCampus based on a user\u2019s profile, including which school they say they attend, though users can also overlay their own text captions. Typically, users in the test phase were sharing videos of around 30 to 45 seconds. \u201cStudents are taking us to their school hackathons, showing us their group projects, sharing their student group activities and teaching us about causes they care about,\u201d Patel explains. You can see an example video here,<\/a> and watch a sizzle reel about the feature below.<\/p>\n