{"id":4189,"date":"2018-11-28T10:30:38","date_gmt":"2018-11-28T03:30:38","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=4189"},"modified":"2018-11-27T23:46:43","modified_gmt":"2018-11-27T16:46:43","slug":"facebook-launches-lasso-its-music-and-video-tiktok-clone","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-lasso-its-music-and-video-tiktok-clone\/","title":{"rendered":"Facebook launches Lasso, its music and video TikTok clone"},"content":{"rendered":"<div class=\"article-content\">\n<p id=\"speakable-summary\">Done cloning Snapchat, <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/facebook\" target=\"_blank\" rel=\"noopener\" data-type=\"organization\" data-entity=\"facebook\">Facebook <\/a> is now chasing Chinese short-form video sensation <a href=\"https:\/\/techcrunch.com\/2018\/11\/06\/chinas-obsession-with-short-videos-has-its-internet-giants-worried\/\">TikTok<\/a> with the launch of its knock-off Lasso. Available now for <a href=\"https:\/\/goo.gl\/S7yNvA\">iOS<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.lasso\">Android<\/a>, Lasso is Facebook\u2019s answer to the\u00a0zany mobile lipsyncing playground that\u2019s gained ground with young users, both in China and in the West.<\/p>\n<p>The release confirms <a href=\"https:\/\/techcrunch.com\/2018\/10\/24\/facebook-musically-competitor\/\">TechCrunch\u2019s scoop from last month<\/a> that the company was building an app called\u00a0Lasso to let people share short videos with soundtracks. With TikTok looking like the next big thing, it\u2019s not surprising to see Facebook playing chase, much like it did, successfully, when Snapchat posed an existential threat.<\/p>\n<p>A Facebook spokesperson confirmed that the launch of Lasso on iOS and Android is in the U.S. only for now, telling us \u201cLasso is a new standalone app for short-form, entertaining videos \u2014 from comedy to beauty to fitness and more. We\u2019re excited about the potential here, and we\u2019ll be gathering feedback from people and creators.\u201d\u00a0While Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare via a <a href=\"https:\/\/twitter.com\/ahuang7\/status\/1060986220950388736\">tweet from a product manager<\/a> on the team.<\/p>\n<div class=\"embed\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"o7wMjdKj2a\"><p><a href=\"https:\/\/techcrunch.com\/2018\/10\/24\/facebook-musically-competitor\/\">Facebook is building Lasso, a video music app to steal TikTok\u2019s teens<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/techcrunch.com\/2018\/10\/24\/facebook-musically-competitor\/embed\/#?secret=o7wMjdKj2a\" width=\"100%\" height=\"500px\"><\/iframe><\/p>\n<p>Lasso lets you shoot up to 15-second long videos (no uploads allowed) and overlay popular songs. The app centers around an algorithmic feed of recommended videos, but also lets you tap through hashtags or a Browse page of themed collections.<\/p>\n<div id=\"attachment_1744598\" class=\"wp-caption\">\n<p><img loading=\"lazy\" class=\"vertical\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2018\/11\/Image-from-iOS-1.png?w=314\" alt=\"Lasso,\" width=\"314\" height=\"680\" \/><\/p>\n<p class=\"wp-caption-text\">Lasso app<\/p>\n<\/div>\n<p>The original slate of videos seeded by Lasso\u2019s beta users look pretty good, making use of the millions of songs in its soundtrack catalog. There are no augmented reality effects or crazy filters like you\u2019ll find in <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/musical-ly\" target=\"_blank\" rel=\"noopener\" data-type=\"organization\" data-entity=\"musical-ly\">TikTok, <\/a> but users are already taking advantage of the slo-mo and fast-forward recording features to make fun clips. Overall the app feels well constructed, and has that colorful and playful teen vibe.<\/p>\n<p>Surprisingly, Facebook is releasing Lasso under its own name rather than trying to obscure the connection to its social network that younger users have largely abandoned. You can log in with Facebook or Instagram to get instant personalization, with the option to syndicate your Lassos to Facebook Stories with that option for Instagram is coming soon.\u00a0Notably, all content and profiles on Lasso are public, which could cause some concern about older users leering at dancing teens.<\/p>\n<p>Musical.ly <a href=\"https:\/\/www.nytimes.com\/2016\/09\/17\/business\/media\/a-social-network-frequented-by-children-tests-the-limits-of-online-regulation.html\">had its own big problems<\/a> with inappropriate underage content. Its leaderboard of top videos often included scantly clad pre-teens dancing to racy pop songs, seemingly flaunting the U.S. COPPA child protection laws. Lasso includes a report button, but it\u2019s unclear where Facebook will draw the line on what\u2019s allowed.<\/p>\n<p><img loading=\"lazy\" class=\"vertical\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2018\/11\/Image-from-iOS.png?w=314\" alt=\"\" width=\"314\" height=\"680\" \/><\/p>\n<p>The big question is whether Lasso is too late. Musical.ly rose to over 200 million registered users before being acquired by Chinese tech giant ByteDance and rolled into its similar app TikTok. That app has been on an epic rise over the past few months, turning into a global phenomenon that surpassed Facebook, Instagram, Snapchat, and YouTube in downloads during October.<\/p>\n<p>While Instagram and Facebook were massively successful at cloning Snapchat\u2019s Stories, they had the advantage of building the feature into their already-popular apps. Lasso will have to start from scratch as a standalone app, and Facebook\u2019s previous teen-focused standalones like Slingshot and Poke failed spectacularly with the same strategy. Facebook will have to hope its initial cadre of content creators will prove so compelling as to convince people to download a whole new app, which could be an uphill battle \u2014 even for Facebook.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is Facebook\u2019s answer to the\u00a0zany mobile lipsyncing playground that\u2019s gained ground with young users, both in China and in the West. The release confirms TechCrunch\u2019s scoop from last month [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6],"tags":[10,1029],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook launches Lasso, its music and video TikTok clone - Adept Asia Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.adeptasiaconsulting.com\/facebook-launches-lasso-its-music-and-video-tiktok-clone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook launches Lasso, its music and video TikTok clone - Adept Asia Consulting\" \/>\n<meta property=\"og:description\" content=\"Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. 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