{"id":10695,"date":"2019-09-29T14:40:24","date_gmt":"2019-09-29T07:40:24","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=10695"},"modified":"2019-05-09T15:34:16","modified_gmt":"2019-05-09T08:34:16","slug":"tiktok-is-launching-a-series-of-online-safety-videos-in-its-app","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/tiktok-is-launching-a-series-of-online-safety-videos-in-its-app\/","title":{"rendered":"TikTok is launching a series of online safety videos in its app"},"content":{"rendered":"
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On the heels of news that TikTok has reached 1 billion downloads<\/a>, the company today is launching a new initiative designed to help inform users about online safety, TikTok\u2019s <\/a> various privacy settings and other controls they can use within its app, and more. Instead of dumping this information in an in-app FAQ or help documentation, the company will release a series of video tutorials<\/a> that are meant to be engaging and fun, in order to better resemble the other content on TikTok itself.<\/p>\n

The safety series, called \u201cYou\u2019re in Control,\u201d will star TikTok users and make use of popular memes, in-app editing tricks and other effects, just like other TikTok videos do. The videos will appear in the app and be available through the new @tiktoktips account. <\/a><\/p>\n

The videos will focus on a range of privacy, safety and well-being settings and other safety-related policies. This includes TikTok\u2019s Community Guidelines, how in-app reporting works, plus other settings for protecting your privacy, how to control comments, settings to manage your screen time and more.<\/p>\n

They\u2019re not exactly your traditional how-to videos, however.<\/p>\n

Instead, the videos showcase what\u2019s often more serious issues \u2014 like being overrun with unwanted messages \u2014 in a humorous fashion. For example, in the video about configuring your message controls, angry commenters are depicted as shouting passengers on an airplane while the user is depicted by an overwhelmed flight attendant.<\/p>\n

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\u201cToo many DMs?,\u201d the video asks. The flight attendant snaps his fingers, which causes most of the passengers to disappear. The scene returns to peace and quiet. It\u2019s a simple enough analogy for TikTok\u2019s younger user base to understand.<\/p>\n

This is then followed by a screen recording that shows you how to turn off messaging within the TikTok app\u2019s settings.<\/p>\n

Other videos have a similar style.<\/p>\n

A barking, growling dog is used to demonstrate Restricted Mode, for instance. A noisy crowd overlooking someone\u2019s shoulder is the intro on the video about using comment controls.<\/p>\n

Another video encourages the use of screen time controls, asking \u201ccan\u2019t put your phone down?\u201d and shows someone so wrapped up in their phone they aren\u2019t watching where they\u2019re walking.<\/p>\n

But the video about the Community Guidelines is maybe the most cringe-y, as it feels a bit like your parents reminding you to \u201cplay nice.\u201d However, it still manages to set a tone for what TikTok wants to promote \u2014 a community for \u201cpositive vibes\u201d where everyone feels \u201csafe and comfortable.\u201d<\/p>\n

At launch, there are seven of these short-form videos in the safety series, which will launch in the TikTok app in the U.S. and U.K on Wednesday. In time, the company plans to add other tutorials and expand the series across its global markets, it says.<\/p>\n