{"id":10131,"date":"2019-06-07T19:00:31","date_gmt":"2019-06-07T12:00:31","guid":{"rendered":"https:\/\/news.adeptasiaconsulting.com\/?p=10131"},"modified":"2019-05-09T15:00:04","modified_gmt":"2019-05-09T08:00:04","slug":"marketing-platform-startup-adverity-raises-12-4m-in-round-led-by-felix-capital","status":"publish","type":"post","link":"https:\/\/news.adeptasiaconsulting.com\/marketing-platform-startup-adverity-raises-12-4m-in-round-led-by-felix-capital\/","title":{"rendered":"Marketing platform startup Adverity raises $12.4M in round led by Felix Capital"},"content":{"rendered":"
\n

Marketers get a lot of incoming information from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time-consuming and tricky to get value out of it. Tech companies like Datorama<\/a> and Funnel.io<\/a> have appeared to try to lighten this load.<\/p>\n

Adverity<\/a> is a data intelligence platform also playing in this space by applying AI to produce actionable insights in real time.<\/p>\n

Founded in 2015, it\u2019s a cloud-agnostic SaaS platform compatible with Amazon, Google and Microsoft that provides data to destinations such as SQL databases, Snowflake, AWS Redshift, SAP HANA. Its business model is based on yearly subscription fees.<\/p>\n

It has now closed an \u20ac11 million ($12.4 million) Series B funding round, bringing the total amount raised to date to \u20ac15 million ($17 million). The investment is led by London-based Felix Capital, <\/a> with participation from Silicon Valley\u2019s Sapphire Ventures and the SAP.iO fund. The company now plans to use its war chest to expand into the U.S. market.<\/p>\n

In addition to the latest round of investors, Adverity <\/a> continues to be backed by existing investors, including Speedinvest, Mangrove Capital (early backer of Skype, Wix.com and Walkman), 42cap and local Austrian company the AWS Founders Fund.<\/p>\n

Adverity\u2019s latest AI-powered product, Presense, is currently under closed beta testing for select clients and will be launched later this year.<\/p>\n

Alexander Igelsb\u00f6ck, CEO and co-founder of Adverity, commented: \u201cEvery company wants and needs to be data-driven. This is especially true in marketing where the fragmentation of data, and complexity in getting insights from it, poses a huge challenge for CMOs. Adverity\u2019s mission is to solve those challenges by eliminating the hurdles facing companies today.\u201d<\/p>\n

Adverity\u2019s clients include companies such as IKEA, Red Bull, Mediacom, Mindshare and IPG. Headquartered in Vienna, Austria, the company has offices across London, Sofia and Frankfurt.<\/p>\n

Sasha Astafyeva, principal at Felix Capital, commented: \u201cData is a powerful tool for engaging customers and Adverity helps marketers harness the power of their data to make better decisions, grow their business and better serve their customers.\u201d<\/p>\n

The company\u2019s founding members are Alexander Igelsb\u00f6ck, Martin Brunthaler and Andreas Gl\u00e4nzer. Igelsb\u00f6ck previously headed a startup incubator in Austria (KochAbo GmbH), and prior to that was VP Product Management at VeriSign Inc., where he met Brunthaler, who was director of Engineering. Gl\u00e4nzer\u2019s experience was gained in a sales role at Google and as regional head of iProspect. The three previously founded a price comparison technology company that was acquired by Heise Media in Germany.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketers get a lot of incoming information from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time-consuming and tricky to get value out of it. Tech companies like Datorama and Funnel.io have appeared to try to lighten this load. Adverity is a data intelligence platform also […]<\/p>\n","protected":false},"author":4,"featured_media":10130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6],"tags":[5614,4584],"acf":[],"yoast_head":"\nMarketing platform startup Adverity raises $12.4M in round led by Felix Capital - Adept Asia Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.adeptasiaconsulting.com\/marketing-platform-startup-adverity-raises-12-4m-in-round-led-by-felix-capital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing platform startup Adverity raises $12.4M in round led by Felix Capital - Adept Asia Consulting\" \/>\n<meta property=\"og:description\" content=\"Marketers get a lot of incoming information from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time-consuming and tricky to get value out of it. 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