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Sovrn acquires VigLink to expand its publisher monetization platform

Posted on: December 29, 2018, in News

Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits and pieces of different companies.” (It […]

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