An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors. But it also implies that Google may have slightly increased its marketshare in the region — indicating the adtech giant could be winning […]
Gather round. The EU has a plan for a big update to privacy laws that could have a major impact on current Internet business models. Um, I thought Europe just got some new privacy rules? They did. You’re thinking of the General Data Protection Regulation (GDPR), which updated the European Union’s 1995 Data Protection Directive […]